Influencer marketing meets the blockchain.
As the Director of Marketing at Buttrfly I created marketing strategies tailored to brand partners, influencers, the blockchain community, and venture capitalists.
I collaborated with every department at Buttrfly and supported their efforts through these marketing initiatives: collateral creation (decks, one-sheets, digital assets, etc.), social media strategy, website copy, developing tracking strategy for metrics, data analytics, event marketing and more. In addition to marketing tasks, I was also very involved in business development and project management.
I assisted major fashion, beauty, entertainment, and CPG brands with developing impactful influencer marketing campaigns that drive revenue. This included developing the storylines, account management, and analyzing Instagram data to define which influencer partners would produce the highest engagement from our target audience.